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Looking for the perfect modelling agency in Melbourne to bring your brand’s vision to life? As you explore the Melbourne model agency landscape, you'll discover a dynamic industry dedicated to connecting clients with models for a wide range of creative projects.
Whether you're casting for high-fashion editorials, e-commerce shoots, or vibrant commercial campaigns, Melbourne’s modelling scene is brimming with talent and diversity. We’ve curated a list of the top 10 Melbourne modelling agencies, each excelling in connecting brands with professional models. From boutique agencies to global powerhouses, these agencies cater to every need: fashion, lifestyle, curve, or influencer talent, offering numerous specialties that span a wide range of modelling and promotional fields. Explore our guide to find the ideal Melbourne modelling agency for your next project, and elevate your creative campaigns with world-class talent.
Choosing between an on-location shoot and a studio is a crucial decision when you're hiring a model. We've outlined 5 reasons to hire a professional photography studio that might help you decide.
Melbourne stands out as a vibrant hub in the modelling industry, renowned for its dynamic blend of creativity, professionalism, and inclusivity. The city is home to a diverse range of respected modelling agencies, each playing a pivotal role in connecting talent with top-tier brands. Agencies like Brooklyn Management, Vivien’s Model Management, and Chadwick Models have built solid relationships with exclusive clients, providing leading Australian models with exceptional opportunities across commercial, fashion, and promotional sectors. Melbourne’s modelling scene is defined by its commitment to excellence and its ability to connect you with the right talent, making it an ideal destination for photographers and brand owners seeking to elevate their work.
Melbourne’s modelling agencies are renowned for offering a comprehensive range of services tailored to clients. They act as your trusted partner, securing professional models for TV commercials, high-profile fashion shows, promotional events, and brand campaigns. Agencies like WINK Models and Giant Management ensure a streamlined booking process and a diverse roster of talent to fit your specific needs. With a strong focus on professionalism and excellence, these agencies help you navigate the casting process and connect with the perfect model for your project. Whether you're seeking a specific look, a particular skill set, or a reliable professional for your studio shoot, Melbourne’s agencies offer the highest level of management and access to a diverse range of talent.
As a brand, it's vital to ensure a safe and respectful environment for your models. For more on this topic, we highly recommend reading 5 ways to ensure respectful treatment of models in commercial shoots.
When it comes to finding the best agencies in the modelling industry, Melbourne is home to a selection of top-tier names that have set the standard for professionalism, diversity, and success. Leading agencies such as Vivien’s Model Management, Chadwick Models, WINK Models, and Brooklyn Management have built solid relationships with recognisable brands and have a proven track record of delivering high-quality talent. These agencies are known for their commitment to excellence, offering a wide range of management services and representing models across various specialties.
Best for: Clients seeking commercial fashion, e-commerce, and in-store brand activation talent.
Wink Models is one of Australia’s most established commercial modelling agencies, offering a diverse talent roster with models of all ages, sizes, and backgrounds. With a strong presence in Melbourne, they specialise in providing models for retail campaigns, lifestyle shoots, and event-based activations. Their professional approach is focused on reliability and versatility, making their talent a popular choice for fast-paced commercial environments. Brands can browse talent online and submit direct booking requests through their platform, ensuring a streamlined and efficient casting process.
📍 Location: Melbourne CBD
🔗 Website | 📸 Instagram
📅 Booking: Submit your brief and booking request via their website contact form.
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Best for: Clients needing high-end editorial, high-fashion, commercial, and diverse curve/plus-size talent.
Vivien’s Model Management is one of Australia’s longest-standing and most respected model agencies, founded in 1967 with offices nationwide. The agency is internationally recognised, securing global representation and recognition for its talent. They represent a wide range of talent—from runway stars and editorial faces to curve and plus-size models—who work across magazines, national advertising, TV, and film. Their seasoned bookers are experts in pairing the right model with a client’s campaign, making them a go-to for premium editorial and commercial shoots.
📍 Location: Melbourne
🔗 Website | 📸 Instagram
📅 Booking: Contact them via their online agency or submission form to discussy your project
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Best for: Clients looking for high-fashion, editorial, celebrity, and influencer talent.
Chadwick Models is a powerhouse in Australian modelling. With a legacy of launching icons like Elle Macpherson, it continues to cultivate global stars such as Adut Akech and Andreja Pejic. With offices in Melbourne, Sydney, and Perth, they cover editorial, high-fashion, commercial, plus-size, and celebrity representation. Chadwick’s expert booking team is known for precisely matching models to brand needs, from global campaigns to social media collaborations. They also manage a top-tier influencer roster.
📍 Location: Melbourne, Sydney, Perth
🔗 Website | 📸 Instagram
📅 Booking: Submit via email to their Melbourne office (melbourne@chadwickmodels.com) with your brief.
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Best for: Clients seeking diverse talent, including commercial models, content creators, families, and curve models.
Founded in 2006, Brooklyn MGMT is a boutique agency that represents an inclusive and carefully curated range of talent, from mainstream fashion to niche markets like plus-size and family models. Their hands-on approach offers brands a polished and reliable service with talent for everything from Instagram campaigns to TVCs. Known for promoting diversity, they regularly feature models and creators across social, runway, and retail campaigns. They’ve also recently launched their own studio for content creation, providing a great resource for seamless brand collaborations.
📍 Location: Brighton, Melbourne
🔗 Website | 📸 Instagram
📅 Booking: Email or submit casting requests via their online form
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Best for: Clients seeking high-fashion, commercial, and influencer talent with a culturally aware, diverse roster.
Founded in 2000, ICON Management is a prominent modelling agency with a strong presence in Melbourne and international connections across Tokyo, London, and New York. Known for its commitment to nurturing talent and promoting diversity, ICON represents a wide range of models, from established names to new faces, across fashion, commercial, and influencer campaigns. The agency supports voluntary industry codes of conduct for body image and acknowledges Traditional Owners of Country. ICON’s global network and focus on authentic representation make it a key player for clients seeking a diverse and professional roster.
📍 Location: Sydney (head office), with significant operations in Melbourne
🔗 Website: www.iconmanagement.com.au | 📸 Instagram:
📅 Booking: Submit via website contact form or email with request.
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Best for: Clients needing commercial, fitness, lifestyle, and family-friendly models for dependable, fast bookings.
Hunter Talent has built a solid reputation in Melbourne for representing a vibrant mix of commercial, fitness, and family models. Focusing on accessibility and diversity, their roster spans ages, sizes, and ethnicities—perfect for campaigns, TV commercials, and brand activations. The agency is known for fast bookings and dependable talent delivery, making them a high-trust partner for client hires. They are frequently tapped for fitness brand promotions, catalogue shoots, and lifestyle content.
📍 Location: South Melbourne
🔗 Website | 📸 Instagram
📅 Booking: Submit your brief via their online form or call their office.
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Best for: Clients seeking diverse talent and professional career development across all ages for editorial and commercial projects.
Founded in 1997, Scene Model Management has built a strong reputation in Melbourne and Perth as one of Australia’s premier modelling agencies. Scene emphasises personal development, representing both longstanding editorial and commercial talent alongside newcomers and non-traditional models. Their approach combines tailored one-on-one career support with proactive scouting, making them a reliable source of polished, camera-ready individuals for brands and publishers. Their "beautiful minds" roster highlights their focus on individuality and unique presence.
📍 Location: Melbourne & Perth
🔗 Website | 📸 Instagram
📅 Booking: Submit your brief via their online form.
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Best for: Clients seeking inclusive, trend-forward talent, particularly for campaigns involving children, teens, and diverse representation.
Pride Models is a respected boutique agency in Melbourne and Adelaide, founded in 2008. They have provided leading Australian models for major campaigns and fashion weeks, showcasing their longstanding presence and authority in the industry. They are known for a strong commitment to nurturing emerging talent and actively supporting diversity—they were behind an all-Indigenous and Pride-aligned campaign for Country Road. This demonstrates their commitment to thoughtful, representative booking, making them an excellent choice for socially-conscious brands.
📍 Location: Melbourne (Brunswick) & Adelaide
🔗 Website | 📸 Instagram link needed
📅 Booking: Submit casting enquiries via website or by email
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Best for: Clients seeking high-fashion editorial, commercial campaigns, and top-tier celebrity/influencer talent.
Chic Management is a powerhouse agency founded in 1992, now recognised as one of Australia’s premier modelling and talent groups. They represent top-tier elite talent such as Abbey Lee, Alyssa Sutherland, and Miranda Kerr, who have appeared in UK, French, and Italian Vogue, Harper’s Bazaar, and ad campaigns for Chanel, Gucci, and Dior. With divisions covering editorial, commercial, digital influencers, and talent management, their team offers comprehensive booking solutions, from high-end magazine shoots and runway to influencer-led brand activations. Chic’s global connections make them a go-to for brands seeking polished and powerful faces.
📍 Location: Sydney, Melbourne, Brisbane, Perth
🔗 Website | 📸 Instagram
📅 Booking: Submit casting briefs via website or contact their client services team directly
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Best for: Clients looking for personal development in fashion, editorial, lifestyle, and curve modelling with a global focus.
Founded in 1983, Finesse Model Management has grown into a multi-market player based in Adelaide with strong national reach, including Melbourne bookings. They pride themselves on personal development and discovery, often scouting talent on the street and nurturing them into high-impact campaigns. With a roster reflecting real-world diversity in size, age, and background, Finesse balances runway/editorial credentials with commercial viability. Their international collaborations with agencies like IMG, Wilhelmina, and Ford underscore a strong track record of launching models into global markets, providing clients with access to internationally recognised talent.
📍 Location: Adelaide (strong national reach)
🔗 Website | 📸 Instagram
📅 Booking: Submit via email to bookings@finessemodels.com.au
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Clients needing talent for e-commerce, fashion, fit modelling, and user-generated content (UGC).
Founded in 2017, Fundamental Models is a dynamic Melbourne-based modelling and talent agency focused on connecting brands with professional models and creators for e-commerce shoots, campaigns, runways, TV commercials, UGC projects, and fittings. Operating from their Collingwood studio, they emphasize professionalism and reliability, offering a diverse roster of models in Melbourne and Geelong. Their hands-on approach includes matching talent to brand specifications, particularly for fit modelling, where models provide constructive feedback on garment fit, feel, and movement. Fundamental Models is known for its accessible booking process and commitment to delivering the right talent for local and national campaigns.
📍 Location: Head Office & Melbourne Studio: 36-38 Gipps Street, Collingwood, 3066, Victoria, Australia; additional studio in Geelong
📅 Booking: Submit via website contact form
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Once you have the perfect model booked, the next step is finding the right space. To ensure a smooth process, be sure to read our guide on what to expect when booking a studio shoot.
Choosing the right modelling agency in Melbourne can transform your creative projects, whether you’re shooting for a major fashion campaign or a local e-commerce brand. These top 10 agencies offer unparalleled access to diverse, professional talent ready to make your vision shine. Starting the process of hiring a model begins with identifying your needs and researching the best-fit agency. The booking process is typically straightforward, with most agencies offering online submission forms or the option to contact their booking agents directly.
By understanding each agency’s specialties and client services, you can make an informed decision and gain access to a reliable pool of talent. With the right agency partner and a clear vision, your creative campaigns can flourish in Melbourne's competitive industry.
Ready to bring your vision to life? You can find and book our comfortable photography studio space for your next shoot here.
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