Discover the top 10 modelling agencies in Melbourne for brands and marketing managers seeking talent for your next campaign. Explore diverse options for fashion, commercial, and influencer models to elevate your shoot
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Looking for the perfect modelling agency in Melbourne to bring your brand’s vision to life? As you explore the Melbourne model agency landscape, you'll discover a dynamic industry dedicated to connecting models with clients across the city’s vibrant fashion scene.
Whether you’re casting for high-fashion editorials, e-commerce shoots, or vibrant commercial campaigns, Melbourne’s modelling scene is brimming with talent and diversity. We’ve curated a list of the top 10 Melbourne modelling agencies, each excelling in connecting brands with professional models for runways, photoshoots, and more. From boutique agencies to global powerhouses, these agencies cater to every need - fashion, lifestyle, curve, or influencer talent, offering numerous specialties that span a wide range of modelling and promotional fields. Explore our guide to find the ideal Melbourne modelling agency for your next project, and elevate your creative campaigns with world-class talent.
Melbourne stands out as a vibrant hub in the modelling industry, renowned for its dynamic blend of creativity, professionalism, and inclusivity. The city is home to a diverse range of respected modelling agencies, each playing a pivotal role in shaping the careers of both aspiring models and established names. Agencies like Brooklyn Management, Vivien’s Model Management, and Chadwick Models have built solid relationships with exclusive clients, providing leading Australian models with exceptional opportunities across commercial, fashion, and promotional sectors. Melbourne’s modelling scene is defined by its commitment to excellence and its ability to connect talent with top-tier brands, making it an attractive destination for anyone interested in pursuing a career in modelling. Whether you’re looking to break into the industry or expand your portfolio, Melbourne offers a wealth of opportunities through its established network of agencies, clients, and creative professionals.
Melbourne’s modelling agencies are renowned for offering a comprehensive range of services and opportunities tailored to both new and experienced models. From castings for TV commercials and high-profile fashion shows to promotional events and brand campaigns, agencies like WINK Models and Giant Management ensure that models of all backgrounds and body types are represented. These agencies are dedicated to providing support and guidance at every stage, helping aspiring models navigate the industry and connect with leading clients and brands. With a strong focus on professionalism and excellence, Melbourne’s agencies open doors to both local and international opportunities, allowing models to participate in a variety of projects - from commercial shoots to runway events. Whether you’re seeking to build your experience or land your next big campaign, Melbourne’s modelling agencies offer the highest level of management and access to a diverse range of events and clients.
When it comes to finding the best agencies in the modelling industry, Melbourne is home to a selection of top-tier names that have set the standard for professionalism, diversity, and success. Leading agencies such as Vivien’s Model Management, Chadwick Models, WINK Models, and Brooklyn Management have built solid relationships with recognisable brands and have a proven track record of launching the careers of leading Australian models. These agencies are known for their commitment to excellence, offering a wide range of management services and representing models across various specialties. Whether you’re seeking a boutique modelling agency with a personal touch or a larger, established agency with global reach, Melbourne’s modelling scene has something to offer. With their focus on diversity, professionalism, and client satisfaction, these agencies are the perfect starting point for anyone looking to make their mark in the modelling world.
Best for: Commercial fashion, ecommerce, and in-store brand activations
Wink Models is one of Australia’s most established commercial modelling agencies, offering a diverse talent roster with models of all ages, sizes, and backgrounds. With a strong presence in Melbourne, they specialise in retail campaigns, lifestyle shoots, and event-based activations, making them a popular choice for fashion brands and corporate clients alike. Wink Models also has extensive experience providing promotional talent for marketing activations, brand events, and campaigns, helping to enhance brand visibility. Their approach is polished and professional, with a focus on reliability and versatility in fast-paced commercial environments. Brands can browse talent online and submit direct booking requests through their platform.
📍 Location: Melbourne CBD
🔗 Website | 📸 Instagram
📅 Booking: Submit via website contact form
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Best for: Editorial, high‑fashion, commercial, plus‑size, and curve talent
Vivien’s Model Management is one of Australia’s longest‑standing and most respected model agencies, founded in 1967 and boasting offices in major cities nationwide. The agency is internationally recognised for its success in securing global representation and recognition, further cementing its prestige and reputation. They represent a wide range of talent - from runway stars and editorial faces to curve and plus‑size models - who work across magazines, national advertising, TV and film. Talent nurtured by Vivien’s includes Gemma Ward (Vogue/Calvin Klein), Mahalia Handley (Sports Illustrated/Target), and Lilian Dikmans (Pure Blonde/Ford commercials), showing their ability to launch diverse careers. Their seasoned bookers are experienced in pairing campaigns with the right face, making them a go‑to for premium editorial and commercial shoots.
📍 Location: Melbourne
🔗 Website | 📸 Instagram
📅 Booking: Contact them via their online agency or submission form
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Best for: Editorial, campaign, influencer, celebrity and high-fashion talent
Chadwick Models is a powerhouse in Australian modelling—since its founding in 1976, it has launched top models and icons like Elle Macpherson, Rachel Hunter, and Travis Fimmel, while today cultivating global stars and top models such as Adut Akech, Andreja Pejic, Jessica Hart, Pia Whitesell, and Sophie Van Den Akker. With offices in Melbourne, Sydney, and Perth, they cover editorial, high-fashion, commercial, plus-size, influencer, and celebrity representation, offering talent for everything from Vogue editorials to ad campaigns and runway shows. Chadwick’s deep, expert booking team pairs models precisely to brand needs—from global campaigns to social media collaborations. They also manage a top-tier influencer roster, with combined followers over 10 million.
📍 Location: Melbourne, Sydney, Perth
🔗 Website | 📸 Instagram
📅 Booking: Submit via email to their Melbourne office (melbourne@chadwickmodels.com) with portfolio details and your brief.
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Best for: Diverse talent - including commercial models, content creators, families, and curve models
Founded in 2006 and based in Brighton, Brooklyn MGMT represents an inclusive and carefully curated range of talent and talents: from mainstream fashion and eComm to niche niches like plus-size and family models. Their boutique approach offers brands a hands-on service with polished, reliable faces for everything from Instagram campaigns to TVCs, and they’ve recently launched their own studio for content creation - perfect for seamless brand collaborations. Known for promoting diversity, they regularly feature models and creators across social, runway, and retail campaigns, delivering quality and representation in every booking .
📍 Location: Brighton, Melbourne
🔗 Website | 📸 Instagram
📅 Booking: Email or submit casting requests via their online form
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Best for: High fashion, commercial, influencer, and diverse talent including classic, curve, and emerging models
Founded in 2000, ICON Management is a prominent modelling agency based in Sydney, with a strong presence in Melbourne and international connections across markets like Tokyo, London, and New York. Known for its commitment to nurturing talent and promoting diversity, ICON represents a wide range of models, from established names to new faces, across fashion, commercial, and influencer campaigns. The agency supports voluntary industry codes of conduct for body image and acknowledges Traditional Owners of Country, reflecting a culturally aware approach. ICON’s global network and focus on authentic representation make it a key player in Australia’s modelling scene.
📍 Location: Sydney (head office), with significant operations in Melbourne
🔗 Website: www.iconmanagement.com.au | 📸 Instagram:
📅 Booking: Submit via website contact form or email; accepts digital applications and scouting submissions
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Best for: Commercial, fitness, lifestyle, and family-friendly shoots
Hunter Talent has built a solid reputation in Melbourne for representing a vibrant mix of commercial, fitness, and family models. Focusing on accessibility and diversity, their roster spans ages, sizes, and ethnicities - perfect for campaigns, TV commercials, and brand activations. The agency takes a strategic approach to developing models futures, providing training, support, and guidance to help models achieve long-term career growth and industry longevity. Known for fast bookings and dependable talent delivery, Hunter Talent is frequently tapped for fitness brand promotions, catalog shoots, and lifestyle content. Their efficient model casting and friendly team make them a high-trust partner for client hires.
📍 Location: South Melbourne
🔗 Website | 📸 Instagram
📅 Booking: Submit via their online form or walk-in pop-up open-casting sessions
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Best for: Editorial, commercial, and diverse career development across all ages
Founded in 1997, Scene Model Management has built a strong reputation in Melbourne and Perth as one of Australia’s premier modelling agencies. Scene emphasises personal development, representing both longstanding editorial and commercial talent alongside newcomers and non-traditional models. Their approach combines tailored one-on-one career support with proactive scouting - especially via their #BeScene campaign - making them a reliable source of polished, camera-ready individuals for brands and publishers.
📍 Location: Melbourne & Perth
🔗 Website | 📸 Instagram
📅 Booking: Submit via online form; talent submissions require three simple photos.
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Best for: Inclusive, trend-forward modelling with a focus on children, teens, and diverse representation
Pride Models is a respected boutique agency in Melbourne and Adelaide, founded in 2008 with a strong commitment to nurturing emerging models—particularly tweens, teens, and children. In addition to their focus on new talent, they have provided leading Australian models for major campaigns and fashion weeks, showcasing their longstanding presence and authority in the industry. They emphasise education-first casting, working closely with parents to ensure modelling complements schooling and empowers young talent. The agency also actively supports diversity—they were behind an all-Indigenous and Pride-aligned campaign for Country Road—demonstrating their commitment to thoughtful, representative booking.
📍 Location: Melbourne (Brunswick) & Adelaide
🔗 Website | 📸 Instagram link needed
📅 Booking: Submit casting enquiries via website or by email
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Best for: High-fashion editorial, commercial campaigns, celebrity talent, and influencer bookings
Chic Management is a powerhouse agency founded in 1992, now recognised as one of Australia’s premier modelling and talent groups. They represent top-tier elite talent - such as Abbey Lee, Alyssa Sutherland, Miranda Kerr, and Elyse Taylor - who have appeared in UK, French, and Italian Vogue, Harper’s Bazaar, and ad campaigns for Chanel, Gucci, and Dior. With divisions covering editorial, commercial, digital influencers, and talent management, their team offers comprehensive booking solutions, from high-end magazine shoots and runway to influencer-led brand activations. Chic is known for nurturing long-term career development and global placements, with connections to the world's most recognisable brands and modelling agencies, making them a go-to for brands seeking polished and powerful faces.
📍 Location: Sydney, Melbourne, Brisbane, Perth
🔗 Website | 📸 Instagram
📅 Booking: Submit casting briefs via website or contact their client services team directly
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Best for: Fashion, editorial, lifestyle, curve, and diverse talent across all ages
Founded in 1983 as a modelling school and transitioning into a respected boutique agency by 1995, Finesse Model Management has grown into a multi-market player based in Adelaide and serving national campaigns, including Melbourne bookings. They pride themselves on personal development and discovery, often scouting talent on the street and nurturing them into high-impact campaigns. With a roster reflecting real-world diversity in size, age, and background, Finesse balances runway/editorial credentials with commercial viability. Their international collaborations with agencies like IMG, Wilhelmina, and Ford underscore a strong track record of launching models into global markets, including successful placements overseas and partnerships with international clients.
📍 Location: Adelaide (strong national reach)
🔗 Website | 📸 Instagram
📅 Booking: Submit via email to bookings@finessemodels.com.au; street scouting and digital applications accepted.
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Best for: E-commerce, fashion, fit modelling, user-generated content (UGC), and diverse talent for photoshoots and events Founded in 2017, Fundamental Models is a dynamic Melbourne-based modelling and talent agency focused on connecting brands with professional models and creators for e-commerce shoots, campaigns, runways, TV commercials, UGC projects, and fittings. Operating from their Collingwood studio, they emphasize professionalism and reliability, offering a diverse roster of models in Melbourne and Geelong to suit varied client needs. Their hands-on approach includes matching talent to brand specifications, particularly for fit modelling, where models provide constructive feedback on garment fit, feel, and movement. Fundamental Models is known for its accessible two-step application process and commitment to nurturing both new and experienced talent for local and national campaigns.](LINK 1)
📍 Location: Head Office & Melbourne Studio: 36-38 Gipps Street, Collingwood, 3066, Victoria, Australia; additional studio in Geelong
📅 Booking: Submit via website contact form or call 1800 066 999; two-step application process with online interview followed by in-person casting at Melbourne or Geelong studios.
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Choosing the right modelling agency in Melbourne can transform your creative projects, whether you’re shooting for a major fashion campaign or a local e-commerce brand. These top 10 agencies offer unparalleled access to diverse, professional talent ready to make your vision shine. Need a studio to bring those ideas to life? Discover Bohemia Bay Studio’s comfortable photography studio for hire space in Cheltenham, perfect for fashion, e-commerce, and branding shoots.
Starting your modelling journey in Melbourne begins with applying to a reputable modelling agency. The process is typically straightforward, with most agencies, such as Brooklyn Management, offering online application forms or the option to attend walk-in castings. Aspiring models should prepare clear, natural photos and provide accurate measurements or relevant experience to showcase their potential. It’s important to research each agency’s requirements and specialties to ensure the best fit for your goals. By understanding the application process and seeking out agencies that offer strong support and guidance, you can increase your chances of success and gain access to exciting opportunities with top brands and clients in Melbourne and beyond. With the right management and a proactive approach, your modelling career can flourish in this competitive industry.
For aspiring models aiming to thrive in Melbourne’s modelling industry, partnering with a reputable modelling agency is key. Look for agencies that offer strong support, guidance, and access to recognisable brands and high-profile campaigns. Professionalism, reliability, and a willingness to learn are essential traits that will help you stand out to clients and agencies alike. Invest in your development by attending training sessions, networking with industry professionals, and building a versatile portfolio. Remember, success in the modelling industry often comes from persistence and a positive attitude, embrace every opportunity, stay adaptable, and enjoy the amazing time you’ll have working with some of the world’s most respected brands. With the right agency and mindset, you can achieve your goals and make a lasting impact in the modelling world.
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