HarmFree™ Imagery is our ethical standard for photography and advertising. We help brands create visuals that avoid gratuitous nudity or suggestiveness - reducing harm, building trust, and keeping the focus where it belongs: on your product and your story.
Modern advertising often uses nudity or sexual suggestiveness in situations where it’s irrelevant to the product, reducing people - usually women, to their bodies. This approach shifts the focus from the brand’s story to physical appearance, feeding unrealistic ideals and contributing to issues like self-objectification, anxiety, and reduced trust in the brand.
HarmFree™ Imagery is built on a simple principle: no gratuitous nudity, no unnecessary suggestiveness. We define nudity as wearing less clothing than is customary for the setting, and suggestiveness as poses, expressions, or contexts that imply sexual availability or objectification when it’s not relevant to the product being advertised.
It's a protocol designed by Brendan Creaser, Director of Bohemia Bay studio.
Choosing HarmFree™ standards means creating images that work harder for your brand - building trust, resonating with your audience, and focusing on your product instead of relying on shock value.
We’re still developing the full HarmFree™ protocol, but the principles already guide every shoot at Bohemia Bay Studio. We work with brands who want to avoid harmful imagery, applying our standards from concept to final image.
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A simple framework we use before, during, and after each shoot:
This checklist keeps every creative choice aligned with your brand’s values and audience trust.
Our goal is to give any brand or creative team the knowledge to avoid harmful imagery whether they work in our studio or not. By promoting HarmFree™, we aim to:
We want to prove brands can thrive without relying on harmful imagery.
We’re inviting freelancers, brands, and marketers to join us in building the HarmFree™ standard. Whether you’re curious, ready to integrate it into your shoots, or simply want to learn more, we’d love to connect.
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Ready to bring your vision to life in a space that works as hard as you do?
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Contact us for any questions about our Studo Hire experience.
