HarmFree™ Imagery - Ethical Visuals for Modern Brands

HarmFree™ Imagery is our ethical standard for photography and advertising. We help brands create visuals that avoid gratuitous nudity or suggestiveness - reducing harm, building trust, and keeping the focus where it belongs: on your product and your story.

A phone showing beauty product photography

Why HarmFree™ Exists

Modern advertising often uses nudity or sexual suggestiveness in situations where it’s irrelevant to the product, reducing people - usually women, to their bodies. This approach shifts the focus from the brand’s story to physical appearance, feeding unrealistic ideals and contributing to issues like self-objectification, anxiety, and reduced trust in the brand.

Plain white ecommerce beauty product photos

What We Mean by HarmFree™

HarmFree™ Imagery is built on a simple principle: no gratuitous nudity, no unnecessary suggestiveness. We define nudity as wearing less clothing than is customary for the setting, and suggestiveness as poses, expressions, or contexts that imply sexual availability or objectification when it’s not relevant to the product being advertised.

It's a protocol designed by Brendan Creaser, Director of Bohemia Bay studio.

Communicate The Value

Plain Backdrop E-commerce Photography Solutions

Our package options below represent increased value. If you have multiple products that you want to make an impact on your customer, choose your package option below.

Startup
$199
Per Product
1-5 Products
Growing
$179
Per Product
6-10 Products
Enterprise
$159
Per Product
10+ products
Ecommerce Images
High-quality images per product
10
10
10
Fast turnaround times
Professional Studio Lighting and Editing
Image SEO naming
Image Optimisation for page speed
360 Product Video
$149
$129
$99
Choice of Solid Backdrop Colour
Client satisfaction guaranteed
Luxurious Drama

Styled Studio Hero Images

For businesses creating compelling campaigns from their products. Hero photos can be used for striking visuals on websites, printed advertising material, product packaging and more.

Small
$799
Per Setup
1-2 Different Set Ups
Growing
$749
Per Setup
2-4 Different Set ups
Enterprise
$699
Per Setup
5+ Different Set Ups
Photography Inclusions
High-quality images per setup
3
3
3
Professional Studio Lighting and Editing
Image SEO naming
Image Optimisation for page speed
Product Video per setup
$149
$129
$99
Consultation with your provided shot brief
Pre-Production & Styling Services
Pre-Production Brand Audit Package
$795
$795
$795
Shoot Design & Prop Sourcing - Per Set Up
$695
$595
$495
Location Scouting - Per Location
$150
$150
$150
Talent Sourcing - Per Talent
$90
$90
$90
Product Stylist On Set
$450
$650
$Custom

Why It Matters for Brands

Choosing HarmFree™ standards means creating images that work harder for your brand - building trust, resonating with your audience, and focusing on your product instead of relying on shock value.

  • Provocative images may grab quick attention, but they rarely create lasting engagement or sales.
  • When brands align imagery with their true values, they connect more deeply with their audience.
Product photo of beauty products - lipsticks

How We Apply HarmFree™ Now

We’re still developing the full HarmFree™ protocol, but the principles already guide every shoot at Bohemia Bay Studio. We work with brands who want to avoid harmful imagery, applying our standards from concept to final image.

  • Every shoot is assessed for relevance, is the imagery telling the brand’s story?
  • We provide guidance and online consultations for businesses wanting to explore ethical imagery with their chosen creatives.

Lifestyle photo of model with beauty product in studio

The HarmFree™ Checklist

A simple framework we use before, during, and after each shoot:

  • Nudity Assessment – Is attire appropriate for the setting and necessary for the product?
  • Suggestiveness Evaluation – Does the pose, gaze, or context imply sexual availability unnecessarily?
  • Intent & Message Is the imagery aligned with the brand’s story or just using sex to grab attention?

This checklist keeps every creative choice aligned with your brand’s values and audience trust.

See Guides

The Impact We’re Aiming For

Our goal is to give any brand or creative team the knowledge to avoid harmful imagery whether they work in our studio or not. By promoting HarmFree™, we aim to:

  • Keep brand messaging relevant and respectful.
  • Help content connect on a deeper, more authentic level.
  • Reduce the mental health harms caused by sexualised advertising.

We want to prove brands can thrive without relying on harmful imagery.

See Guides

Be Part of the Shift

We’re inviting freelancers, brands, and marketers to join us in building the HarmFree™ standard. Whether you’re curious, ready to integrate it into your shoots, or simply want to learn more, we’d love to connect.

Dynamic

3D Render Videos

Our 3D product videos bring your products to life, showcasing every detail with stunning clarity.

Video's from $1,950

Immersive Experience

Transform how customers interact with your products through immersive 3D visuals.

Boost Engagement

Increase customer interest and drive sales with eye-catching 3D presentations.

I couldn't recommend this studio more, and can't wait to be back!"

Melanie A


"Great space in perfect bayside location"

Bree Leech

"A wonderful studio that's perfect for small scale shoots in Bayside. I have shot here on many occassions and happily recommend is to anyone looking for a studio in Bayside"

Carlz J Soda

Ready To Create?

Ready to bring your vision to life in a space that works as hard as you do?

Book Our Bayside Studio
Lifestyle on-location photo of beauty brand with model
Dynamic

Elevate Your Brand with 3D Product Videos

Our 3D product videos bring your products to life, showcasing every detail with stunning clarity. Engage your audience and boost conversions with captivating visuals that tell your brand's story.

Immersive Experience

Transform how customers interact with your products through immersive 3D visuals.

Boost Engagement

Increase customer interest and drive sales with eye-catching 3D presentations.

Contact Us For More

Contact us for any questions about our Studo Hire experience.

Human Connection

Lifestyle Photography Solutions

Styling your products with other products which represent how they're used in real-life further creates an emotional connection between your customer and your products. It's through the power of association.

Small
$399
Per Setup
1-3 Different Set Ups
Growing
$349
Per Setup
4-6 Different Set ups
Enterprise
$299
Per Setup
7+ Different Set Ups
Standard Inclusions
High-quality images per setup
5
5
5
Standard styling
Professional Studio Lighting and Editing
Image SEO naming
Image Optimisation for page speed
Product Video per setup
$149
$129
$99
Consultation with your provided shot brief
Pre-Production & Styling Services
Pre-Production Brand Audit Package
$795
$795
$795
Shoot Design & Prop Sourcing - Per Set Up
$395
$295
$195
Location Scouting - Per Location
$150
$150
$150
Talent Sourcing - Per Talent
$90
$90
$90
Product Stylist On Set
$450
$650
$Custom