What's the turnaround time?

Standard ecommerce with ghost mannequin editing delivers in 5–10 business days. High-volume catalog shoots may take 10–14 days. Creative fashion with extensive retouching can take up to 14 days. Rush options may be available.

Do packages include color correction?

Yes. Professional color correction is included in all clothing photography packages. Accurate color reduces returns. We use calibrated lighting and color-managed workflows. Provide Pantone references if required.

What if garments don't fit the mannequin?

If your line includes plus sizes, petite sizing, or non-standard proportions, tell us during booking. We can pin and clip garments, use different mannequin sizes, or recommend on-model photography to present garments in their best light.

Clothing & Apparel Packages

Q: How many garments can be photographed in one session?

For ecommerce ghost mannequin on white, fifteen to twenty-five garments can typically be shot in four hours. With models, hair, and makeup, expect five to ten complete looks in a half-day. Flat lay can cover twenty to thirty items in a half-day. High-volume catalog shoots can be full-day or multi-day.

Q: Do I need to prepare my clothing before the shoot?

Garments should arrive clean and retail-ready. Packages include basic steaming and styling. Tags can be removed or tucked. For ghost mannequin, garments should fit standard mannequin dimensions—typically size S–M for womenswear and M for menswear.

Q: What photography style works best for online fashion stores?

For pure ecommerce conversions, ghost mannequin and white background shots work best for consistency and marketplace compliance. Successful stores also mix product-only shots with lifestyle and creative fashion photography for homepage, social, and email.

Q: Can you photograph accessories, shoes, and jewelry with clothing?

Yes. Apparel photography packages can include accessories, footwear, bags, and jewelry. For jewelry requiring macro detail, let us know during booking.

Q: What file formats will I receive?

You’ll receive high-resolution JPEGs plus transparent PNGs where needed (e.g., ghost mannequin or clipping paths). Files include both web-optimized and high-resolution versions. Ecommerce deliverables meet Shopify, WooCommerce, and Amazon specs.

Q: Can you match my existing photography style?

Yes. Share examples or reference brands when requesting a quote. We can match lighting, angles, editing style, and overall aesthetic for catalog consistency.

E-commerce product photography in Melbourne. Clean lighting, consistent angles and fast turnaround for Shopify, marketplaces and catalogues. View packages and get a quote.

Explore Packages

Our Freelancers Have Worked With Top Global Brands

Clothing & Apparel Photography Melbourne

Professional Fashion Packages

Professional clothing photography services for fashion brands, retailers, and ecommerce stores. Book curated apparel photography packages designed by Melbourne's leading fashion photographers, or request a custom catalog shoot.

Explore Packages

Our Freelancers Have Worked With Top Global Brands

creative photography studio personal branding photo

Clothing & Apparel Photography Packages

Each package is designed by an experienced Melbourne fashion photographer and includes studio time, garment styling, shooting, and editing. Perfect for ecommerce fashion photography, wholesale catalogs, look-books, and seasonal collections. Need a large catalog shoot? Request a custom quote below.

Product Hero Photography Creative Studio Beauty Product

Why Book Clothing Photography Through BOHBAY

We connect you with specialist fashion photographers who understand garment styling, fabric texture, and the visual standards that drive online sales.

Each Package Includes

Experienced fashion and apparel photographers with proven ecommerce portfolios
Professional studio fashion photography setup with lighting, backdrops, and styling equipment
Ghost mannequin photography, flat lays, on-model, or creative fashion photography styles
We handle GST, contracts, and freelancer compliance
Transparent pricing, packages or custom catalog photography quotes

Browse Our Clothing & Apparel Photography Packages

Below are the packages currently available. Click a card to see full inclusions, sample work, pricing, turnaround, and details about the photographer. Each package has its own page with everything you need to book.

Clothing & Apparel Campaign & Lookbook

$6,997 all inclusive

Laura Neumeister

Photographer

An art-directed campaign shoot designed for lookbooks, advertising, and seasonal launches.

Learn More

Clothing & Apparel Expansion Day

$2,997 all inclusive

Laura Neumeister

Photographer

A full-day shoot for growing fashion labels needing complete eCommerce coverage and versatile campaign assets.

Learn More

Personal Branding Shoot

$1,200 all inclusive

Malvina Ministrova

Photographer

A 2-hour session that balances efficiency with variety - multiple outfits, styled setups, and enough content to refresh your personal brand across all channels.

Learn More

Clothing & Apparel Content Day

$4,997 all inclusive

Malvina Ministrova

Photographer

A full-day shoot designed to give clothing and apparel brands an entire season’s worth of professional content

Learn More

Company Brand Day - On Location

Starting at $5,000 (up to 20 staff)

Carlz J Söda

Photographer

Your whole team, aligned in one day. We bring the studio to you.

Learn More

Team Branding Mini

$1,200 all inclusive

Carlz J Söda

Photographer

Professional consistency, made simple.

Learn More

Signature Brand Builder (Individual)

$1,497 all inclusive

Carlz J Söda

Photographer

Personal Branding Photography Melbourne | Signature Session

Learn More

Personal Branding Express

$449 all inclusive

Malvina Ministrova

Photographer

A 45-minute session designed to capture scroll-stopping personal branding images, perfect for socials, LinkedIn, or a website refresh.

Learn More

Clothing & Apparel Launch Package

$2,497 all inclusive

Malvina Ministrova

Photographer

The complete content kit for a new collection launch.

Learn More

2-Hour Express Clothing & Apparel Shoot

$997 all inclusive

Malvina Ministrova

Photographer

A fast, affordable content kit for small drops or lookbooks.

Learn More

Campaign-Ready Beauty Shoot

$4,500 all inclusive

Brooke Keam

Photographer

A full-scale beauty campaign photography package for brands ready to make a statement.

Learn More

Social Beauty Suite

$2,500 all inclusive

Brooke Keam

Photographer

Consistent, premium content to fuel your social channels and campaigns.

Learn More

Beauty Basics Package

$1,200 all inclusive

Brooke Keam

Photographer

A professional entry point for small brands ready to elevate their visuals.

Learn More

Launch-Ready Product Bundle

$1,400 all inclusive

Malvina Ministrova

Photographer

Everything you need to launch your product online with confidence - eCommerce images, styled content, and brand-led creative shots.

Learn More

Starter Product Essentials

$799 all inclusive

Malvina Ministrova

Photographer

For founders with 1 hero product who just need the basics to get online.

Learn More

Signature Team Branding (Teams)

$1,997 all inclusive

Carlz J Söda

Photographer

Your growing team, unified in one shoot.

Learn More

Premium Branding Experience

$2,997 all inclusive

Carlz J Söda

Photographer

Step fully into your brand story.

Learn More

Express Headshot

$349 all inclusive

Carlz J Söda

Photographer

Look sharp without the fuss. A 20-minute studio session designed for busy professionals who need a headshot that works as hard as they do.

Learn More

Clothing & Apparel Product Launcher

$1,435 all inclusive

Laura Neumeister

Photographer

A half-day session designed to give new collections refined, consistent, and conversion-focused product photography.

Learn More

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Campaign-Ready Beauty Shoot

$4,500 all inclusive

Brooke Keam

Photographer

A full-scale beauty campaign photography package for brands ready to make a statement.

Learn More

Social Beauty Suite

$2,500 all inclusive

Brooke Keam

Photographer

Consistent, premium content to fuel your social channels and campaigns.

Learn More

Beauty Basics Package

$1,200 all inclusive

Brooke Keam

Photographer

A professional entry point for small brands ready to elevate their visuals.

Learn More

Launch-Ready Product Bundle

$1,400 all inclusive

Malvina Ministrova

Photographer

Everything you need to launch your product online with confidence - eCommerce images, styled content, and brand-led creative shots.

Learn More

Starter Product Essentials

$799 all inclusive

Malvina Ministrova

Photographer

For founders with 1 hero product who just need the basics to get online.

Learn More

Clothing & Apparel Campaign & Lookbook

$6,997 all inclusive

Laura Neumeister

Photographer

An art-directed campaign shoot designed for lookbooks, advertising, and seasonal launches.

Package Details

Clothing & Apparel Expansion Day

$2,997 all inclusive

Laura Neumeister

Photographer

A full-day shoot for growing fashion labels needing complete eCommerce coverage and versatile campaign assets.

Package Details

Clothing & Apparel Content Day

$4,997 all inclusive

Malvina Ministrova

Photographer

A full-day shoot designed to give clothing and apparel brands an entire season’s worth of professional content

Package Details

Clothing & Apparel Launch Package

$2,497 all inclusive

Malvina Ministrova

Photographer

The complete content kit for a new collection launch.

Package Details

2-Hour Express Clothing & Apparel Shoot

$997 all inclusive

Malvina Ministrova

Photographer

A fast, affordable content kit for small drops or lookbooks.

Package Details

Clothing & Apparel Product Launcher

$1,435 all inclusive

Laura Neumeister

Photographer

A half-day session designed to give new collections refined, consistent, and conversion-focused product photography.

Package Details

Campaign-Ready Beauty Shoot

$4,500 all inclusive

Brooke Keam

Photographer

A full-scale beauty campaign photography package for brands ready to make a statement.

Learn More

Social Beauty Suite

$2,500 all inclusive

Brooke Keam

Photographer

Consistent, premium content to fuel your social channels and campaigns.

Learn More

Beauty Basics Package

$1,200 all inclusive

Brooke Keam

Photographer

A professional entry point for small brands ready to elevate their visuals.

Learn More

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Clothing & Apparel Campaign & Lookbook

$6,997 all inclusive

Laura Neumeister

Photographer

An art-directed campaign shoot designed for lookbooks, advertising, and seasonal launches.

Learn More

Clothing & Apparel Expansion Day

$2,997 all inclusive

Laura Neumeister

Photographer

A full-day shoot for growing fashion labels needing complete eCommerce coverage and versatile campaign assets.

Learn More

Clothing & Apparel Content Day

$4,997 all inclusive

Malvina Ministrova

Photographer

A full-day shoot designed to give clothing and apparel brands an entire season’s worth of professional content

Learn More

Clothing & Apparel Launch Package

$2,497 all inclusive

Malvina Ministrova

Photographer

The complete content kit for a new collection launch.

Learn More

2-Hour Express Clothing & Apparel Shoot

$997 all inclusive

Malvina Ministrova

Photographer

A fast, affordable content kit for small drops or lookbooks.

Learn More

Clothing & Apparel Product Launcher

$1,435 all inclusive

Laura Neumeister

Photographer

A half-day session designed to give new collections refined, consistent, and conversion-focused product photography.

Learn More

Product photo of candle company with flowers

How a Fashion Photoshoot Works

Browse & Enquire: Choose a clothing photography package or request a custom quote. Share garment count, preferred style, and brand guidelines
We Coordinate: We'll confirm photographer and studio availability, then connect you directly with your chosen freelancer for preparations
Studio Shoot: Your session takes place in our Cheltenham studio, equiped with fashion lighting, backdrops, garment racks, and steaming equipment.
Editing & Delivery: Receive professionally edited images. Delivery times and inclusions listed in package or custom quote

Prefer to hire a fashion photographer by the hour or need a fully custom catalog shoot? Request a custom quote.

Custom Quote

Meet Our Fashion Photographers

Prefer to choose the person first? Browse our product photographers to see style, portfolio, and availability. You can book via a listed package or request a custom quote if they don’t have one yet, each profile shows all their current packages in one place.

Brooke Keam

Photographer

Scroll-stopping imagery that blends soft, feminine light with a meticulous eye for detail.

See Portfolio Get a Quote

Carlz J Söda

Photographer

Editorial edge. Bold colour. Visual storytelling that stands out.

See Portfolio Get a Quote

Jessica Horewood

Photographer

Melbourne-based photographer Jessica Horewood specialises in beauty, fashion, and advertising, creating polished yet natural imagery with a calm, collaborative approach.

See Portfolio Get a Quote

Laura Neumeister

Photographer

20 years of experience. Refined eCommerce imagery that sells.

See Portfolio Get a Quote

Malvina Ministrova

Photographer

Product, fashion, and lifestyle content made easy.

See Portfolio Get a Quote

Nonny

Photographer

Impactful and vibrant visual stories told for branding, products and advertising.

See Portfolio Get a Quote

Odin

Photographer

Scroll-stopping imagery that blends soft, feminine light with a meticulous eye for detail.

See Portfolio Get a Quote

Zac Damiani

Photographer

Zac Damiani is a leading Melbourne-based product photographer whose refined lighting and bold compositions have defined the look of brands like Who is Elijah, Sundae, SŚAINT, and Bali Body.

See Portfolio Get a Quote

Zac Damiani

Photographer

Zac Damiani is a leading Melbourne-based product photographer whose refined lighting and bold compositions have defined the look of brands like Who is Elijah, Sundae, SŚAINT, and Bali Body.

See Portfolio Check Availability

Jessica Horewood

Photographer

Melbourne-based photographer Jessica Horewood specialises in beauty, fashion, and advertising, creating polished yet natural imagery with a calm, collaborative approach.

See Portfolio Check Availability

Brendan Creaser

Photographer

Brendan is the director, not a creative - these are up for grabs

See Portfolio Check Availability

Malvina Ministrova

Photographer

Product, fashion, and lifestyle content made easy.

See Portfolio Check Availability

Odin

Photographer

Scroll-stopping imagery that blends soft, feminine light with a meticulous eye for detail.

See Portfolio Check Availability

Ally

Photographer

Making my sessions a safe and comfortable space for clients is my number one priority.

See Portfolio Check Availability

Nonny

Photographer

Impactful and vibrant visual stories told for branding, products and advertising.

See Portfolio Check Availability

Carlz J Söda

Photographer

Editorial edge. Bold colour. Visual storytelling that stands out.

See Portfolio Check Availability

Laura Neumeister

Photographer

20 years of experience. Refined eCommerce imagery that sells.

See Portfolio Check Availability

Brooke Keam

Photographer

Scroll-stopping imagery that blends soft, feminine light with a meticulous eye for detail.

See Portfolio Check Availability

Nic Roberts

Videographer

A Melbourne-based videographer and photographer, specialising in bold automotive, sports, surf, and cycling visuals with a strong editorial edge.

See Portfolio Check Availability

Andrew

Videographer

Andrew has spent 6+ years in Television in Studio programs, as a director, camera operator and lighting director.

See Portfolio Check Availability

Eloise

Hair & Makeup

provide both makeup and hair, and specialise in soft, natural glowy looks. I have a lot of experience in bridal hair and makeup as well as commercial hair and makeup My aim with every makeup is to enhance the natural beauty of my model

See Portfolio Check Availability

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Where It Happens

All packages are shot at Bohemia Bay Studio in Cheltenham, a purpose-built photography space designed for consistent lighting and colour accuracy. The studio includes natural light, strobes, and multiple shooting zones ideal for e-commerce, lifestyle, and campaign work.

Explore our Photography Studio Hire

Show your brand at its best every time.

Clothing Photography Packages for Every Need

Whether you're launching a new collection, listing on Shopify, or updating an entire catalog, our packages cover every stage of your fashion brand's growth.

From ghost mannequin photography for clean ecommerce listings to creative fashion photography with models for seasonal campaigns, each package is designed by experienced Melbourne fashion photographers who understand garment styling and the visual standards that drive online sales.

Lifestyle photo of model with beauty product in studio

Catalog & Wholesale Fashion Photography Packages

For brands selling into retailers or distributors, our photographers create line-sheet and catalog-ready images that highlight details, finishes, and SKUs clearly.

These high-volume clothing photography packages deliver consistent lighting, accurate colour representation, and fast turnaround times. Perfect for wholesale apparel brands, seasonal catalogs, sell-in decks, and retailer presentations.

All images are optimised for both print and online listings.

Launch and Rebrand Clothing Photography Packages

Launching something new or giving your brand a fresh look? Book a clothing photography package for a consistent visual foundation across your entire collection.

Ideal for fashion startups, rebrands, or product expansions, these packages ensure every garment maintains cohesive styling and professional presentation.

Our Melbourne fashion photographers work with independent designers, established brands, and online retailers to create imagery that elevates brand positioning and drives sales across all channels.

Frequently asked questions

If you can't find your answer below, fill in our contact form or jump on our live chat.

What's the difference between ghost mannequin and on-model photography?

Ghost mannequin photography creates the invisible mannequin effect where clothing appears dimensional as if worn, but without a visible model. This professional clothing photography technique is achieved by photographing garments on a mannequin, then digitally removing it in post-production. It's perfect for ecommerce fashion photography because it provides consistent, distraction-free images at lower cost than hiring models. On-model fashion photography features real models wearing your apparel, ideal for showing garment movement, fit on body types, and creating emotional connection. Many brands use both styles.

How many garments can be photographed in one session?

For ecommerce fashion photography with ghost mannequin shots on white background, fifteen to twenty-five garments can typically be shot in four hours. For creative fashion photography with models, hair, and makeup, expect five to ten complete looks in a half-day shoot. Flat lay clothing photography can cover twenty to thirty items in a half-day. High-volume catalog product photography shoots can be coordinated as full-day or multi-day sessions.

Do I need to prepare my clothing before the shoot?

Garments should arrive clean and retail-ready. Our studio fashion photography packages include basic steaming and styling. Tags can be removed or tucked based on your preference. For ghost mannequin photography, garments should fit standard mannequin dimensions, typically size small to medium for womenswear and medium for menswear.

What photography style works best for online fashion stores?

For pure ecommerce focused on conversions, ghost mannequin photography and white background shots work best. This professional clothing photography style allows customers to focus on the garment, provides catalog consistency, and meets marketplace requirements. However, successful stores mix product-only shots with lifestyle and creative fashion photography for their homepage, social media, and email marketing.

Can you photograph accessories, shoes, and jewelry with clothing?

Yes, our apparel photography services cover all fashion accessories. Most clothing photography packages accommodate accessories, footwear, bags, and jewellery alongside garments. For specialised jewellery requiring macro detail shots, let us know during booking as we may be better with a product photography package.

What file formats will I receive?

Be sure to check the package details and communicate any specific requirments with your enquiry. As a general guide, you'll receive high-resolution JPEGs with transparent PNGs for ghost mannequin photography and images requiring clipping paths. All files include both web-optimised versions and high-resolution versions for print catalogs. For ecommerce fashion photography, your photographers will ensure files meet Shopify, WooCommerce, and Amazon specifications as requested by you.

How does ghost mannequin photography work?

Garments are photographed on a form mannequin to show natural drape, then the mannequin is digitally removed through masking and compositing. Often the photographer shoots the interior separately, such as collar details or lining, which is composited to create a hollow-man effect. This Melbourne fashion photography technique requires skilled shooting and expert editing, included in our ghost mannequin packages.

Do you provide models and styling?

Model bookings and styling are included in select creative fashion photography packages or available as add-ons. We work with fashion models across diverse sizes and aesthetics. Hair and makeup artists can be coordinated for editorial fashion photography. Share your model preferences and brand aesthetic during booking for recommendations.

Our packages are designed to help you manage your shoot independently of an agency, therefor inclusions are as per package details, or up for negotiation directly with your freelancer.

What's the average turnaround time?

Standard ecommerce fashion photography with ghost mannequin editing delivers in five to ten business days. High-volume catalog product photography may take ten to fourteen days. Creative fashion photography with extensive retouching may take up to fourteen days. Expedited editing is available for rush projects. Please ensure your check the package details for accurate turnaround times.

Can you match my existing photography style?

Yes, consistency across clothing photography is important for professional presentation. Share examples of current images or reference brands when requesting your quote. Whilst our Melbourne fashion photography specialists can match lighting, angles, editing style, and overall aesthetic to blend with your existing catalog, it's important to select a freelancer who's portfoliomost accurately reflects your style.

Do packages include colour correction?

Professional colour correction is included in all clothing photography packages. Accurate colour is critical for fashion ecommerce to reduce returns. Our clothing studio photography uses calibrated lighting and colour-managed workflows. Share specific Pantone references during booking for precise results. You can also hire a freelancer via custom 'hourly' rate for RAW photo delivery.

What's the best way to show garment details?

Most packages include close-up shots showing fabric texture, stitching, buttons, zippers, and construction details. For ecommerce fashion photography, detail shots build customer confidence and reduce returns. Let your photographer know which details matter most, whether sustainable fabric, hand-stitched elements, or unique design features.

Can I use photos for both my website and wholesale catalog?

Most clothing photography packages include standard commercial usage rights for your marketing, including website, ecommerce platforms, social media, wholesale catalogs, line sheets, trade shows, and some paid advertising. High-resolution files for web and print are included. If the works are editorial or highly stylised in nature, there are commercial licencing fee's associated with advertising privelages.

How far in advance should I book?

Book two to four weeks in advance for standard apparel photography packages, and four to six weeks for creative fashion photography campaigns requiring models. For large catalog product photography projects, allow six to eight weeks. Rush bookings may be available, and negotiated with your freelancer.

Where do shoots take place?

All fashion and apparel photography takes place in our professional clothing studio photography space in Cheltenham, Melbourne. The studio has fashion lighting systems, seamless backdrops, garment racks, steaming equipment, mirrors, and styling tools designed for efficient clothing photography workflows.

Do you handle GST and contracts?

Yes, we handle all administrative complexity including contracts, GST compliance, invoicing, and payment processing. You book your clothing photography package, bring your garments, and receive professionally edited images. No freelancer paperwork required.

Get Started with Your Creative Team

Fill in the contact form below for creative freelancer availability, or request a custom quote.

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