The Beauty Fridge: Product Photography in Our Melbourne Studio

We photographed The Beauty Fridge in our Cheltenham studio: clean on-white e-commerce, bathroom-style scenes, an abstract water-light hero, and playful pink lifestyle frames. The goal: premium assets for PDP, ads, socials, and retail.

Quick stats

• Client: The Beauty Fridge
• Location: Bohemia Bay Studio, Melbourne (Cheltenham)
• Shoot type: E-commerce on white, styled lifestyle, hero concepts
• Crew: Photographer + stylist/assistant
• Deliverables: Pack shots, open/closed variants, lifestyle sets, hero images
  

Creative Direction & Brand Fit

Sleek, minimal, beauty-led. We kept the fridge crisp and bright, with reflections controlled on the mirrored door. Sets were simple and colour-true so the product stayed the hero.

Setup 1: On-White E-commerce

Goal: clean, repeatable images that drop straight into the store.

How we shot it

• High-key white sweep with gentle shadow for separation.
• Large diffused key; negative fill to outline the white body.
• Flagged highlights to keep the mirrored door readable.
• Variants: lights on / lights off, door closed / door open with visible shelves.

Hire the studio for product photography →

Setup 2: Bathroom Counter Lifestyle

Goal: context without clutter.

Approach

• Marble tile backdrop.
• Simple props: cotton rounds, hair straightener, bottles.
• Clean reflections in the mirror; enough negative space for copy.

Setup 3: Water-Light Hero

Goal: an abstract, premium hero for banners.

Approach

• Rippling water caustics across the mirrored edge and logo.
• Tight composition for texture and light play.
• Works for email headers and press.

Setup 4: Pink Beauty Scene

Goal: social and campaign-ready frames with a playful feel.

Approach

• Pink surface and back wall.
• Cosmetics around and inside the fridge for scale.
• Hands interacting with the touch button to show function.

Lighting, Colour & Consistency

• Big diffusion for smooth plastics and the mirror.
• Black flags to shape edges on white-on-white.
• Tethered capture for live checks on dust and fingerprints.
• StudioGrid™ notes saved so future shoots match angles and light.

Results & Deliverables

• E-com set: front 3/4, side, back, open, detail.
• Lifestyle set: bathroom counter and pink scene.
• Hero: water-light abstract.
• Web-ready files in sRGB with logical naming for easy updates.

Image Gallery

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Tips for Beauty Brands

• White products on white need negative fill for clean edges.
• Control mirror reflections with large diffusion and careful flagging.
• Add one concept hero per shoot; it stretches campaign use.
• Lock a lighting plan; your next range will match perfectly.

Book This Setup

• Hire the studio → /studio-hire/product-photography
• See full pricing & access → /studio-hire
• Prefer done-for-you? Book a recommended freelancer:
  • 2-Hour Express Product Content → /freelancer-packages/2-hour-express-product-content-shoot
  • 4-Hour Product Content → /freelancer-packages/4-hour-product-content-shoot
  • Launch-Ready Product Bundle → /freelancer-packages/launch-ready-product-bundle

Credits

• Photographer: Bohemia Bay Studio
• Styling/Assist: Bohemia Bay Studio
• Client: The Beauty Fridge
• Studio: Bohemia Bay Studio, Melbourne